About EZ Pro Real Estate & Financial Models

About Marina Gitas – Founder of EZProrefm

Marina Gitas founded EZProrefm (formerly Rootsource Consulting) in 2018 with a clear and inspiring vision: to empower entrepreneurs and business owners with proven financial tools that transform the way they plan, operate, and grow their businesses. Her mission is rooted in the belief that when leaders have access to clear, data-driven insights, they can make smarter, more confident decisions that lead to sustainable success.

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Before launching her own firm, Marina built an impressive career spanning more than 20 years in the financial sector, working with billion-dollar corporations across multiple industries. In these high-stakes environments, she honed her expertise in financial modeling, strategic planning, business performance analysis, and investor communications. Her ability to translate complex financial data into actionable strategies made her a trusted advisor to executives and stakeholders alike.

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Marina’s transition from corporate finance to entrepreneurship was driven by a desire to have a more direct and meaningful impact. She recognized that many startups and small businesses have incredible potential but often lack access to the same caliber of financial planning resources available to large corporations. With EZProrefm, she set out to bridge that gap—bringing corporate-level financial intelligence to the small business world in a way that is accessible, practical, and results-oriented.

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Her approach is hands-on and collaborative. Marina works closely with each client to optimize their business model, strengthen their financial strategy, and position them for growth. Whether it’s building a custom financial model, preparing an investor-ready presentation, conducting in-depth business analysis, or offering coaching on strategic decision-making, her goal is always the same: to help business owners unlock their full potential and increase their profitability.

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In addition to her work with entrepreneurs, Marina also brings extensive experience in real estate analysis, helping investors evaluate deals, forecast returns, and make data-driven decisions on whether to hold, sell, or reposition their properties. This specialized expertise allows her to support clients not only in traditional business operations but also in property investment strategies.

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Over the years, EZProrefm has become a trusted partner to a wide range of clients—from first-time founders seeking clarity on their business plan to seasoned entrepreneurs preparing to scale. Marina’s unique combination of technical skill, strategic insight, and genuine passion for entrepreneurship has made her an invaluable resource for those navigating the complexities of today’s business landscape.

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At the heart of her work is a commitment to education and empowerment. Marina doesn’t just provide solutions; she ensures her clients understand the “why” behind every recommendation, giving them the tools and confidence to take ownership of their success.

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Through EZProrefm, Marina continues to live out her mission: helping business owners turn their visions into thriving, sustainable realities—one informed decision at a time.