EZProrefm aims to assist small businesses in establishing a solid foundation built on proven business tactics and a robust financial backbone. Whether starting a business, trying to grow your business, or looking for ways to improve your bottom line, EZProrefm can help you achieve your goals.
Founder & Principal: Marina Gitas
Marina Gitas founded EZProrefm (formerly Rootsource Consulting) in 2018, with a vision to empower business owners using proven financial tools. After an accomplished 20+ year financial career in billion dollar corporations, Marina has shifted her focus to helping startups and small businesses realize their dreams. By utilizing her background in financial modeling, investor-focused presentations, business analysis, coaching, and real estate analysis, Marina works with business owners to optimize their business models, leading to increased success.
in 1 Real Estate Development Model (Alan)
My first collaboration with Marina started at Forest City when she supplied our DC regional office with proformas for mixed-use, commercial real estate projects. For over seven years FC relied on her forecasting tools to help assess the allocation of investment resources. Since that time Marina has launched her own consulting firm, EZProrefm, where she provides strategic planning models and financial tools to test different "use" types to inform the most profitable composition of an upcoming development. I have found her models reliable, and her responsiveness & attention to detail invaluable